Naming drinks after cities is a risky proposition. Now there are not many of these out there- as most cities are not cool enough to even think of having drinks named after themselves. Really, the only other one that I can think of is Seattle's best coffee. While some cities like Detroit would work (Motor City Energy), I can't imagine sucking down a Provo Fuel or Cleveland Power energy drink. This gets even weirder when you find that the Las Vegas energy drink is actually made in New Buffalo, PA. It reminds me of when John Ferolito and Don Vultaggio looked at a map to see where it was hot, and named their drink company Arizona without ever even visiting the state. However, Fegasfuel is a whole hell of a lot better than NewBuffaloFuel.
Not surprisingly, I found this at a Spencer's Gifts - a store with just about as much appeal as Vegas itself. Their website states they sell this in gas stations and convenience stores all over other parts of the US, but this was my first can I have seen. Spencers Gifts is usually in a mall, is filled with lights and neon, bursting to the walls with obnoxious merch ranging from pot leaf clothing to supersized double headed dildos. So pretty much, Spencers is a smaller version of Vegas (without as much gambling).
However, Vegasfuel has almost nothing to do with Las Vegas. Las Vegas is about vice and fun and late lights and partying until you collapse. Vegas is all Sun, Sand and Sin - a place where glitz, sex, alcohol, and all things bright and shiny are overflowing in abundance. I am not sure a moderately peppy fruit-punch in a bland container is a good fit.
Packaging:7
You would think that since your drink is all about embracing the city, you would cover the can in the essence of that look. If you were to do an energy drink for New Orleans, you would put bijous, jazz instruments, swamps and voodoo on it. Arizona drinks are covered in southwestern art and that Santa-Fe look. Vegasfuel is a stark single color black drink, with a circle on it. On the back, it has a stripper on it. Not a real one - as that would not fit with their post-modern Movado styled package. Instead, it is a truck flap-esque outline of one who is either sporting very long hair, jazz hands on her hips or Wolverine-like claws out of her intestines. Either way, her other hand is reaching for the sky in a sexy Flashdance fashion, so we can all get that she is a performer.
Even though their packaging is about as lame as a Las Vegas Pro sports team, they still do some things right. They list the caffeine content. They double face their cans. Everything is easy to read and the asinine paragraph about how-cool-our-drink-is is kept to a minimum. It would just be cooler if a drink about Vegas actually looked like a drink from Vegas.
Taste:9
Once I cracked the can open, I was really hoping for the scent of Las Vegas - like a casino or strip club (wonder what a strip club smells like? These people sell it in a can!). I am not sure what Vegas Fuel should taste like - but is is definitely not this. Vegasfuel tastes like a lightly carbonated Hawaiian Punch. It is a little sour and a little sweet and works very well in the mouth. That is not Vegas. Not that Nevada does not know about well working mouths (Wikipedia even has a list by county of places that do) but I would picture a drink about Vegas to taste like gin, stale cigars and broken dreams.
But the odor of this was very pleasant. And the taste was something I would happily drink again too! Overall, I loved what they came out with - but don't understand what this has to do with the City of Sin at all. Other than apples and some raspberries, they don't even grow fruit-punch worth fruit in Nevada. It is like coming out with a Wisconsin themed drink and having it taste like coconuts. It just does not make sense.
Buzz:5
I was really not expecting much buzz from Vegasfuel, as it already was a bad fit for all things Vegas. It should be an amazingly powerful drink to keep you rockin' at late night casino shows, keep your wits at the table or help you recover from all the two-dollar margaritas you had the night before. So it was no surprise that this drink has a decent energy-drink sized amount of energy.
There is 142mg of caffeine in here, a bit less than you could find in Rockstar or Red Bull. This is helped along by the usual cast of energy drink characters, like Taurine, ginseng,Vitamin B, glucurolactone and inositol. There is a buzz to be found in here - but it felt weak and did not last very long before I was looking for more caffeine.
Not surprisingly, I found this at a Spencer's Gifts - a store with just about as much appeal as Vegas itself. Their website states they sell this in gas stations and convenience stores all over other parts of the US, but this was my first can I have seen. Spencers Gifts is usually in a mall, is filled with lights and neon, bursting to the walls with obnoxious merch ranging from pot leaf clothing to supersized double headed dildos. So pretty much, Spencers is a smaller version of Vegas (without as much gambling).
However, Vegasfuel has almost nothing to do with Las Vegas. Las Vegas is about vice and fun and late lights and partying until you collapse. Vegas is all Sun, Sand and Sin - a place where glitz, sex, alcohol, and all things bright and shiny are overflowing in abundance. I am not sure a moderately peppy fruit-punch in a bland container is a good fit.
Packaging:7
You would think that since your drink is all about embracing the city, you would cover the can in the essence of that look. If you were to do an energy drink for New Orleans, you would put bijous, jazz instruments, swamps and voodoo on it. Arizona drinks are covered in southwestern art and that Santa-Fe look. Vegasfuel is a stark single color black drink, with a circle on it. On the back, it has a stripper on it. Not a real one - as that would not fit with their post-modern Movado styled package. Instead, it is a truck flap-esque outline of one who is either sporting very long hair, jazz hands on her hips or Wolverine-like claws out of her intestines. Either way, her other hand is reaching for the sky in a sexy Flashdance fashion, so we can all get that she is a performer.
Even though their packaging is about as lame as a Las Vegas Pro sports team, they still do some things right. They list the caffeine content. They double face their cans. Everything is easy to read and the asinine paragraph about how-cool-our-drink-is is kept to a minimum. It would just be cooler if a drink about Vegas actually looked like a drink from Vegas.
Taste:9
Once I cracked the can open, I was really hoping for the scent of Las Vegas - like a casino or strip club (wonder what a strip club smells like? These people sell it in a can!). I am not sure what Vegas Fuel should taste like - but is is definitely not this. Vegasfuel tastes like a lightly carbonated Hawaiian Punch. It is a little sour and a little sweet and works very well in the mouth. That is not Vegas. Not that Nevada does not know about well working mouths (Wikipedia even has a list by county of places that do) but I would picture a drink about Vegas to taste like gin, stale cigars and broken dreams.
But the odor of this was very pleasant. And the taste was something I would happily drink again too! Overall, I loved what they came out with - but don't understand what this has to do with the City of Sin at all. Other than apples and some raspberries, they don't even grow fruit-punch worth fruit in Nevada. It is like coming out with a Wisconsin themed drink and having it taste like coconuts. It just does not make sense.
Buzz:5
I was really not expecting much buzz from Vegasfuel, as it already was a bad fit for all things Vegas. It should be an amazingly powerful drink to keep you rockin' at late night casino shows, keep your wits at the table or help you recover from all the two-dollar margaritas you had the night before. So it was no surprise that this drink has a decent energy-drink sized amount of energy.
There is 142mg of caffeine in here, a bit less than you could find in Rockstar or Red Bull. This is helped along by the usual cast of energy drink characters, like Taurine, ginseng,Vitamin B, glucurolactone and inositol. There is a buzz to be found in here - but it felt weak and did not last very long before I was looking for more caffeine.