Whenever I hear of a caffeinated sensation that I had not known before, while I am excited, I am also left with a feeling of inadequacy. After all, I am the caffeine guy, and should already have all that knowledge as to the goings on in the caffeinated world.
So when I am presented with a coffee company that has over 175 franchises located in roughly my neck of the woods, one that not only gives to charity but is known for great public service and decent Joe. In just one year they sold over 25 million cups of coffee, and the company gives back to nonprofits such as the American Cancer Society and Boys & Girls Clubs of America. JD Powers ranked them Highest in Customer Satisfaction as well. For being the country’s most friendly largest drive-through coffee chain, I feel bummed that I have not heard it before.
Well now all that has changed. Dutch brothers has been making specialty Red Bull drinks for years, but finally dumped the brand (or the brand dumped them - who knows) and they started coming out with their own energy drink variety, Blue Rebel energy drink, that comes in slimline cans as well as them mixing it into other concoctions.
Packaging:4
I like it that they don't take themselves very seriously when it comes to their marketing, but this inattention to detail is to their detriment as well.. While this could easily have gone the crazy xtreme route and filled this with explosions and fire and carbon fiber, they went a different route and have a nice blue can. And sitting on their can is Elwood Blues, sipping on a hot cup of coffee. Why? The only thing I can think of is they were trying to make some connection between the Blue Rebel and the Dutch brothers ad came up with the Blue Brothers and just ran with it. Either way, any time you have a dude drinking a coffee on your energy drink means that you probably have not gone the hardcore route with your marketing.
That is my problem with this too. They forgot all the basic mechanics of putting together an energy drink. While the design is minimal, the logo looks plain with the bare aluminum look. They did not list the caffeine content. There is no energy blend amounts - so you have to guess and hunt in the ingredients list to see what good stuff this might have for you. They don't double face the can so it is harder for stockers to shelve correctly. It is just too easy to place the can in such a way that all you see is a plain blue can, with no branding showing at all.
Taste:6
Seeing as this is Dutch Brothers first foray into the energy drink market they would have spent a while making the taste perfect, which is why I was thrown to find that this is a Red Bull clone. Yes, it is a good Red Bull clone - of of the better of the hundreds with this flavor profile. I might even say it is in the top 20 Red Bull knock offs I have tried (and I have tried a whole lot). What I think is interesting is that if you are fortunate enough to have a Dutch Brothers near you it is possible to try this as a blended or flavor-infused beverage (while I don't know what that means, words like infused excite me).
So if this is also supposed to be an ingredient in a mixed drink, why didn't they make this very lightly flavored, as subtle flavored drinks are so much easier to mix together? Either way, as clones go this one is not bad. They don't have the bitter herbal quality that Red Bull drinks do, and instead opt for a slightly sweeter and more vanilla flavor. Blue Rebel is not a bad drink, but seeing as you are paying a couple bucks for 8 ounces of drink, I expected something more unique and special.
Buzz:5
While they don't list their caffeine amounts, you can bet this has the standard 80mg or less in the can. Energy - wise, expect about what you would get from shot of espresso or any other 8 ounce energy drink. They also do not add anything special to their ingredients list either, using the same stuff, like glucurolactone, taurine, inositol and vitamin B to give you their boost.
Their nutritional content is also exactly average. Sweetened with sugar, this is packed full of preservatives, dyes and chemicals. It is not that lots of other energy drinks are the same, because that pretty much sums up thr bulk of what is out there, It is just that if you are a cool company and like coming out with cool products that make people happy, you could reach a whole hell of a lot harder than this.
So when I am presented with a coffee company that has over 175 franchises located in roughly my neck of the woods, one that not only gives to charity but is known for great public service and decent Joe. In just one year they sold over 25 million cups of coffee, and the company gives back to nonprofits such as the American Cancer Society and Boys & Girls Clubs of America. JD Powers ranked them Highest in Customer Satisfaction as well. For being the country’s most friendly largest drive-through coffee chain, I feel bummed that I have not heard it before.
Well now all that has changed. Dutch brothers has been making specialty Red Bull drinks for years, but finally dumped the brand (or the brand dumped them - who knows) and they started coming out with their own energy drink variety, Blue Rebel energy drink, that comes in slimline cans as well as them mixing it into other concoctions.
Packaging:4
I like it that they don't take themselves very seriously when it comes to their marketing, but this inattention to detail is to their detriment as well.. While this could easily have gone the crazy xtreme route and filled this with explosions and fire and carbon fiber, they went a different route and have a nice blue can. And sitting on their can is Elwood Blues, sipping on a hot cup of coffee. Why? The only thing I can think of is they were trying to make some connection between the Blue Rebel and the Dutch brothers ad came up with the Blue Brothers and just ran with it. Either way, any time you have a dude drinking a coffee on your energy drink means that you probably have not gone the hardcore route with your marketing.
That is my problem with this too. They forgot all the basic mechanics of putting together an energy drink. While the design is minimal, the logo looks plain with the bare aluminum look. They did not list the caffeine content. There is no energy blend amounts - so you have to guess and hunt in the ingredients list to see what good stuff this might have for you. They don't double face the can so it is harder for stockers to shelve correctly. It is just too easy to place the can in such a way that all you see is a plain blue can, with no branding showing at all.
Taste:6
Seeing as this is Dutch Brothers first foray into the energy drink market they would have spent a while making the taste perfect, which is why I was thrown to find that this is a Red Bull clone. Yes, it is a good Red Bull clone - of of the better of the hundreds with this flavor profile. I might even say it is in the top 20 Red Bull knock offs I have tried (and I have tried a whole lot). What I think is interesting is that if you are fortunate enough to have a Dutch Brothers near you it is possible to try this as a blended or flavor-infused beverage (while I don't know what that means, words like infused excite me).
So if this is also supposed to be an ingredient in a mixed drink, why didn't they make this very lightly flavored, as subtle flavored drinks are so much easier to mix together? Either way, as clones go this one is not bad. They don't have the bitter herbal quality that Red Bull drinks do, and instead opt for a slightly sweeter and more vanilla flavor. Blue Rebel is not a bad drink, but seeing as you are paying a couple bucks for 8 ounces of drink, I expected something more unique and special.
Buzz:5
While they don't list their caffeine amounts, you can bet this has the standard 80mg or less in the can. Energy - wise, expect about what you would get from shot of espresso or any other 8 ounce energy drink. They also do not add anything special to their ingredients list either, using the same stuff, like glucurolactone, taurine, inositol and vitamin B to give you their boost.
Their nutritional content is also exactly average. Sweetened with sugar, this is packed full of preservatives, dyes and chemicals. It is not that lots of other energy drinks are the same, because that pretty much sums up thr bulk of what is out there, It is just that if you are a cool company and like coming out with cool products that make people happy, you could reach a whole hell of a lot harder than this.