Drink Ink is a company who produces energy drinks and energy shots, and lets you design the look and feel. While you can make it custom if you buy a lot, it is possible to just buy a couple boxes of a custom made energy shot specifically for your particular occasion. They even have designers on staff to help you make your creation happen.
The Drink Ink helped me make my own "Possessed By Caffeine Energy Shot" a very limited case to try out and see if it was worth it. After close viewing, all I have to say is I am completely impressed!
Packaging:9
Seeing as I was the one in control of how things looked, of course I think the packaging was superb! It was quite easy to come up with a design for the template too . The layout was very simple - enough that even someone without my massive artistic talent could probably create something reasonably pleasing. I would totally trust them to turn what ever I could dream up into a decent looking energy shot ready for consumer resale.
Of the parts I was not in control of, the basics of the package worked well too. The wrap did not come off easily or rip when giving out to friends, and opened easily. The actual nutritional information was very easy to read, and they even listed caffeine ingredient too - something I was very happy to not have to hunt down. Overall, this is a great job - one worthy of any occasion - including selling to the public.
Taste:6
Drink Ink's formula can be tailored if you want, but my Possessed by Caffeine variety was made with the very standard energy shot formula. I enjoyed it a lot more than I enjoyed most clone energy shots, as this didn't have that harsh medicinal herbal quality that many of them seem to have - I would certainly take this over a works or 5 hour energy shot.
The reason that is remarkable is because this is supposed to be a mass market drink that appeals to everyone. Instead, they went for a unique flavor; something more citrus and orange than berry and chewable vitamin flavor of most energy shots.
Buzz:7
The formula works pretty well too. If this were really my own shot, I would have upped the caffeine content by double what they had in here, but the 125mg of caffeine provides a nice little lift without being over the top. The amino acid blend and all of the usual energy ingredients also helped with the buzz. I got a decent 3 hours of energy from it - about the same as a double cappuccino. I can not help but think of all the cool places and events that would benefit from their own drink - late night gaming parties, new years eve parties, music festivals, the opportunities are endless.
